I DVR’d the premiere episode of the new ‘Bionic Woman’ action drama television show. It’s pretty dope too, but considering it’s produced by the folks that make ‘Battlestar Galactica’ I don’t consider that a stretch. ‘Bionic Woman’ even has some of the cast members from the Galactica series namely the chick that plays Starbuck Kara Thrace. All of that is well and good, but during the commercial break of ‘Bionic Woman’ I saw an interesting commercial.
Nissan is going in hard with NBC Universal to push up the sales of it’s newest SUV called the Rogue. When I watched ‘Heroes’ the other evening I noticed a few scenes were the car was shot as the centerpiece of the scene and the characters were placed awkwardly beside it. During the ‘Bionic Woman’ telecast NBC advertised a promotion to give several of the vehicles away after they had been signed by the creator of the ‘Heroes’ series, TIM KRING.
All of this to say that advertisers are scrambling to have their products placed now that viewers are no longer watching their expensively produced commercials. The same money that was being spent to sponsor network programming is now being used to underwrite and produce specific shows. TiVo means never having to watch a commercial again, or so I thought. Now the programming itself has become the commercial.