Viacom Networks: Hip-Hop 4 Sale…


Blame me for telling y’all to watch this year’s annual Hip-Hop Honors awards. Viacom and their network of programs spends the entire year shitting on African Americans through their promotion of imagery that is depraved and dysfunctional, and then for one day, and for only TWO fucking hours they act like they give a fuck about the artform that is the soundscape and the portfolio to my life. Ne, our lives.

Sue me, because I admit to drinking the Kool-Aid.

kool aid

Everything is back to business as usual a day after their broadcast of the Hip-Hop Honors awards. The proof of that is how Viacom has directed YouTube to pull down all videos that reference the Hip-Hop Honors awards. RAFI, CAZ and I are reconsidering where we will publish our longform video of the event. If YouTube is too bitchmade to keep Viacom off their back maybe we need to find an outlet that still has our rebel spirit, even if it doesn’t have the reach or cache that YouTuube does.

Whoever works at Viacom should be busy leaping from 1515 Broadway or hanging themselves from the toilets in the employee bathrooms. They obviously serve no function at that outlet except to push the network back into the old millenium before the internets. Their constant attacks on YouTube are self-defeating to their programming. YouTube is totally free publicity. It doesn’t make their programming obsolete, but instead makes it worth viewing in a televised format. The people installed at Viacom are those of the simplest minds.

Notice the image above I took of the t-shirts for sale at the Hip-Hop Honors awards. It was a an executive at Viacom who thought it would be a good idea to sell these shirts during the show. That’s the type of small money brains that exist in Viacom. There’s no one that has any long range view and that is why they don’t understand the internets. If they can’t put it on a t-shirt then they don’t know where to put it.

Memo to Viacom… Let me tell you where to put it.

Fuck you Viacom. Unless you are creating a 401k for Grandmaster Caz or generating some health insurance for Phife Diggy then you are the reason that Hip-Hop is dead. All you are doing is broadcasting a glorified funeral.

12 Responses to “Viacom Networks: Hip-Hop 4 Sale…”

  1. thembi says:

    It’s all dead.
    First we have to remember that VH-1 was all about John Cougar Mellencamp and Fleetwood Mac Behind the Musics just 5 short years ago, now its the ambassador of pop culture? Don’t get me wrong, VH-1 is cute and even useful, but for them to be running Hip Hop’s big night and selling T-shirts that look like they were designed on MS Paint is just depressing.

  2. P-Matik says:

    This is real. That’s why I didn’t even bother watching HHH this go around. I don’t like it too much and they honored Missy??? Snoop (before Dr. Dre)??? Man, come on. Plus like you said, they spend the rest of the days hanging us from the rafters with “Flavor of Love” and its ilk. Having HHH is like some sort of poor way of them trying to atone.

    At least they let the Ego Trip crew get their shine though.

  3. kitty hawk says:

    talk about ,go hard or go home!!!

    thank you.

    and the show was wack anyway

  4. rafi says:

    viacom cant stop the movement… the real shit drops tomorrow.

  5. 40 says:

    Rock-a-dile Red… Now that was some good Kool-Aid…

    DP be you can’t throw that up on the IC site and get that crackalating? Its disappointing to hear that live it was more potential fuckry than that colostomy bag they called a show…

    BTW – Lupe sit the f*ck down. Ice-T go home and play with Barbie. KRS just shut the f*ck up…

  6. Combat Jack says:

    ^ “It was a an executive at Viacom who thought it would be a good idea to sell these shirts during the show.”

    That very same executive used to be my boss. Word.

  7. zillz says:

    Niggotry 5K Son!

  8. Kev Clark says:

    Yeah — that shit blows. I was looking to see how it all came out… Particularly since us in the 2nd Floor were juiced off that open bar.

  9. It’s almost like you can’t ever get too geeked up on your own hype or on high hopes. Maybe it’s all just a low-interest rate mortgage on a castle in the sky, so to speak…

    This type of shit makes you really hope Jigga comes exactly correct on American Gangster. Especially in the age of Lupe “suing” Vibe over his own statements about Tribe being irrelevant in modern Hip-Hop.

  10. By the way, I’m back on my trap. The Most Lethal Blog on The Internet is slowly but surely raising hell again.

    Preshate the early check in, D. Penn.

  11. Amadeo says:

    I’m still waiting for someone to explain why Nick Cannon was rhyming….please….my head hurts.

  12. nation says:

    day lee moh shun

    bo de ga

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