BROOKLYN BULLSHIT…

Editor’s note: I just copied and pasted this drop from JOELL ORTIZ’ website. He goes a little deeper than I have to discuss his discontent with the folks at Brooklyn Bodega over the annual Bklyn Hip-Hop Festival that they produce. This isn’t the definitive story for this misunderstanding, but it does shed some light on the passion and understanding that JOELL lives his life by. I hope the dialogue becomes increased by this drop of real talk…

2008 marks the 4th year anniversary of the so called “Brooklyn Hip Hop Festival” It also marks the fourth year I’ve been snubbed by the folks at ‘Brooklyn Bodega’. I was scheduled to do a show for the Puerto Rican day Parade in Bridgeport CT that weekend (shout to Block Royal) so I could not have done a full set at the BHHF. However, I did want an opportunity to promote the 2@atime project I am a part of. Our aim is to provide computers to underprivileged kids in my neighborhood and I thought the festival would be a great place to kick things off. Many people tried to convince the event organizer, Wes Jackson, to give me the opportunity to do two songs and to say few words about the computer program, but Wes refused every request.

From the door, I want to say that I respect his right to refuse my participation. No problem. However, the reason he gave to people for brushing me off was bullshit. It seems the content of my music is not conducive to the kind of event Wes promotes. Once again, I don’t want anyone thinking what about to say is sour grapes cause I got snubbed by an event promoter. That shit happens, no big deal. But the real reason Wes didn’t want me there is because I called him out on his bullshit the first year he had the event in the Williamsburg Brooklyn, steps away from where I was raised.

Long story short, I got pissed cause there weren’t any non white locals represented, on stage or in the audience. NO one that grew up in my projects, on the Southside or on Greenpoint knew about the event. It was clear from the beginning that we uncool Black and Latin people in the neighborhood were not welcome. On top of that, they claim the name, “Brooklyn Bodega” but there were no flyers or poster boards in or around any bodegas in the hood. I found out about the event cause a friend that loads trucks for one of the sponsors told one of my managers about it. As the date got closer I found out another friend of a friend from Boriquen Projects was hired to clean up after the event.

It’s ironic they didn’t want us there because a few of the older people that live in that neighborhood actually built the space where the festival was held and they’re grandkids helped clean up the thrash after people left festival. Some those older dudes from around the South Side believe that this deliberate slight happened cause I’m Latino. I can kind of see why they think that but I don’t believe the decision to snub me was based on race. I don’t think Wes Jackson is a racist.

However, the snub does speak to something just as hurtful to me – Cultural Snobbery and Classism.

I know first hand about classism because I live in Cooper Projects which is in the heart of Williamsburg Brooklyn. For those of you who don’t know, Williamsburg is located in North Brooklyn and is Mecca to the hipster. Tight Jeans, Dope Sneaker Stores, Hip Restaurants, Cool Lounges and a lot of young artist types from parts unknown with lots of money renting apartments that are way too expensive. It’s a great place to hang out on any night of the week cause there is always something poppin on the North Side. Except if your one of the poor people in that lives in this area.

Before I became Joell Ortiz, “the rapper” I was just another Puerto Rican from the wrong side of the North side. I got the automatic locked doors at the local hipster sneaker store as I tried to enter, the 1hr wait for a table at an empty restaurant and I never got any of the jobs at local shops or construction sites I applied for. It was as if I was invisible while in certain sections of this neighborhood. Things have changed for me since those days. I am still a Rican from the North side but today the same sneaker store owner that shitted on me a few years back goes out of his way to show me new kicks when I pass by and he always asks me to take pictures in the store. He recently made a nice donation to 2@atime so all is good.

Although, certain things may have changed for me around here, on the whole, gentrification is a motherfucker for my people in this neighborhood. For instance, the local supermarket that we used to shop at closed and in it’s place they opened a more expensive one that frowns on welfare mom’s with EBT cards. They still don’t take applications at any of the construction sites and when they do hire someone from the projects or one of the Puerto Rican’s for the South side it’s only as day workers with no insurance or job security. When a worker does get paid its usually in cash from out the foreman’s pocket. Hardly enough to keep a roof over your head around here.

If you happen to be one of the working poor in this area that doesn’t live in the projects it’s almost impossible to keep an apartment. Landlords are throwing people out that have been in this area for generations in order to make room for wealthy newcomers. If they can’t get you out legally certain slumlords will opt to burn you out of your home. I’m not bullshiting. There have been more suspect fires in this area than any other time in the history of NYC. That is no coincidence.

There have been a few hippie rallies on our behalf and leftist flyers proclaiming workers rights have been handed out at local bars and taverns, but for the most part, I don’t believe it. When it comes to real estate and bread they ain’t trying to let us eat. While landlords evict seniors that can’t afford the outrageous rents some of these same rallying hipsters are busy trying to open their own school in the same building as our P.S. 84. The hope is that their kids will receive a better education than the one provided by the local public school that happens to be in the same building. I know it sounds nuts but I swear it’s true. Separate but equal, in the same building?! I’m not the smartest guy in the world but I thought that shit was illegal in this country.

Anyway, I think Brooklyn Bodega represents the same kind of hypocrisy. They claim to rep “real Hip Hop” but only allow a certain kind of performer to play for a certain audience. To me, That’s bullshit. Hip Hop was started by Blacks and Latinos that weren’t welcome to party in downtown clubs owned and run by racist snobs. Those pioneers created a scene of their own and passed it down to us. Its only been 30 something years and our culture already has bougie snobs trying to keep poor people out of something that was created by the poor. I’ll bet a stack that if we crunch the numbers and make adjustments for time the founding fathers of Hip Hop would not be part of the Brooklyn Bodega’s target demographic.

I probably wont ever be invited to perform at that festival but fuck it. I don’t want anything to do with a classist organization that goes out there way to exclude an entire segment of this culture. When I perform in my neighborhood I want ALL of my neighbors to enjoy the show.

As you can tell I have few issues with gentrification. However, there are some bright spots that would be unfair for me to ignore. I wanna take a a sec to acknowledge the good people at Monkey Town on North 3rd. They gave my boy from Cooper Projects a job recently. He walked in off the street and asked if they were hiring and they gave him a job on the spot. That’s very rare around here. I actually went in there on a date one night and the chef came out to tell me and the chick I was with all about the dishes we were having. He didn’t know who I was he was just being a gracious host to a guest. I love that spot!

You can help me help the underprivileged kids in the neighborhoods of Williamsburg and Bushwick, Brooklyn by clicking on Give at the top bar on my homepage. Our goal with 2@atime is to get every disadvantaged kid in the four projects in the Williamsburg/Bushwick area computers. I want them to know about everything that is going on in, around and outside of this neighborhood.

We gonna change our community 2 kids at a time.

6 Responses to “BROOKLYN BULLSHIT…”

  1. MAJOR props to Joell– Brooklyn Bodega is bullshit cultural appropriation and ego trippin’. Joell, if you see this, you know it: you are invisible, and even if there were a PR/DR Ralph Ellison, you can be near-certain he or she wouldn’t get attention. Why? First of of, ya’ll do not SELL and I’m not talking “The Brick” (tho’ I love it). The condo fucks, for whom clowns like Brooklyn Bodega are willing or just clueless enablers, don’t care that you’re there as long as there’s a five foot Mexican or Ecuadorian to get, make or deliver their food. Look around at how much local press Hell Razah and Shabazz got for “Welcome To Red Hook Houses,” when at least in Brooklyn, there’s always some jerkoff to hype everything that’s “from Brooklyn.”

    Oh but then we someone might have to recognize that “Red Hook” as we know it is a straight-up racist invention, because the real estate fucks of the late 1960s and early 1970s wanted to separate the spics and niggers from the “brownstone revival” types– who were very rugged or just other Brooklyn folks compared to those today. (Had this not hapened, by the way, we’d say Spike Lee grew up in Red Hook, or South Brooklyn. I am not a fan like Dallas– Harvey Keitel is unwatchable, imo– but Gowanus Houses, where “Clockers” is like anti-matter or something: maybe if white $$$ ignores it, it’ll disappear.)

    Two related items, if not as direct as Joell (the second features Joell from the Smif N Wessun video he was in down in Red Hook)–

    http://www.whowalkinbrooklyn.com/?p=788

    http://www.whowalkinbrooklyn.com/?p=495

    Props to Monkeytown gals for keeping it cool. Big fuck you to so-called “Brooklyn Bodega”– notice too on their website they trademarked that shit, “Bodega”–

    Hey, why not find a word from your own language to claim? Note also one of their sponsors, “Brooklyn Brewery,” is very pro-gentrification and displacement– even by Eminent Domain– and is boycotted with a cheery FUCK THAT SWILL by a good number of people who care about civic ethics and the full range of people they live and toil amongst. Funny “coincidence” the Bodega and the Brewery are in cahoots like that.

    Keep on speaking truth, Joell; much respect.

    The Music Director
    Who Walk In Brooklyn

  2. 40 says:

    Great write up Joell. Often Williamsburg is used as the ground zero of the conflict of gentrification and relocation of NYC’s neighborhoods. Until now I’ve never heard such a great perspective on one of the “conquered” and how its really effected them. I’m glad to see JO articulate real concerns and cares as a life long W’Burg resident other than “White folks are taking over” because its often more than just “who’s moving in’ as opposed to the mentality thats moving in. That whole school thing is crazy. Thats not just gentrification thats straight up colonization. Glad to hear that cats like Ortiz are working for their ‘hood more than just using it as a back drop for “keeping it real”.

  3. Cashus Clay says:

    Joell Ortiz= Realest nigga out there

  4. Children of Sanchez says:

    Shit is still fucked the fuck up…Big ups Joell

  5. Vee says:

    I live in the area Joell speaks of and I see it firsthand often. The extra police presence is very apparent. All the signs of gentrification are right in front of your face.

    On another note, Marcy Projects which is right across Flushing Avenue may experience a serious Takeover in 4-5 years. Right across Flushing Ave there’s a growing separate community that don’t take shorts.
    The question is how do poor people without means protect themselves from an eventual ouster? How do they prepare?

    I heard about eviction by burn out but the last time I read about that was in the 60’s-70’s or something.
    Eminent Domain is simply a scary beast that I hope no home owner ever faces, but the government will kick that a**.

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