True story is that during the Sneaker Fiends Unite! NYC Tour in January I met this dude in the Jimmy Jazz off Jamaica Ave. Sonn was totally unassuming and personable. He didn’t introduce himself as a rapper, a graff artist or anything spectacular. All he did was compliment me on the ‘Lo scarf I was rocking. No homo, of course. He asked me if I was looking to pick up some vintage I.T.’s and I told him that I would do deals or straight cash and I gave him my math.

Because I was trying to make the SFU video I really didn’t process the connection or fam’s name. When he left me the message later that evening (thorough cats be about their business) and I heard his name I laughed to myself. This nigga is a fucking underground rap legend. I know of dude from my dunns at the Industry Shakedown Radio show, but an even greater moment of serendipity was that UnKut did a drop on Meyhem that same exact day we were politicking in the sneaker store.

Meyhem Lauren is the exact dude that I would want to be if I was a rapper. First of all he rocks that lifestyle like no one else. Some of the most famous personalities in the music industry owe their swagger to Meyhem’s collection. As a former graff artist he understands and embodies the universal law of Hip-Hop: be original fresh with your style. At the end of the day that is all that ever matters in graff, dancing, fashion, and rap. It isn’t about your skin color or the neighborhood you rest in. If your shit ain’t fresh then you are faking the funk.

Meyhem sent me a few tracks to rock out to that describe how he lives Hip-Hop. This dude is one of the realest cats doing what it do. I know this because of how he introduced himself to me. Quiet and confident, until he grips the microphone. Peep some of this reality…


‘Heavy Cream’




  1. Jay Mass says:

    def a good look on this one.

  2. Frank says:

    The links seem to be meurto rico.

  3. fredMS says:

    yo this is one of the best flows i’ve heard in a while

  4. bkbrawler says:

    This dude is on fire….heavy cream is crack! Lookin forward to hearing more from this cat

  5. P-Matik says:

    Yo, this is one of them Lo-Life nikkas ain’t it? I seen duke at Rocksteady with Thirstin Howl once.

  6. Gee says:

    Damn, son! That was so good! Welcome back!

  7. word, this nigga Bar Lo was telling me about son. the 2 L’s up rennaissance

  8. mercilesz says:

    thats my homeboy…thanks for lettin more people know about his talent he is definitely Next….

  9. real nigga says:


  10. jdotnicholas says:

    “If your shit ain’t fresh then you are faking the funk.”

    That’s hip hop to me. Real Respect Real!

    Yo dudes got the ill flow. I also see that Polo Golf joint my mans was rocking on the steps of university back in 91. . . Toss it up!

  11. fla$h-lauren says:

    heavy vream is the shit action next and jsteele outdoorsman lo-life

  12. RAEPSTARS says:


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