N.F.L. Players = lard asses

who farted?!?!
The NATIONAL FOOTBALL LEAGUE has granted BURGER KING exclusive permission to their brand as the leagues official fast food sponsor. This means that there will all kinds of media generated in the next few months that ties these two together. This is great brand placement for all the BURGER KING franchises since the NFL has a solid grip on the male 18-34 year old demographic.

The problem I foresee is that the target demographic(and even males younger than 18) are infatuated and saturated with fast food so much that we are already obese. It will be a case of big, fat, lardasses sitting on a couch watching a television screen full of even bigger lardasses run and hit each other.

The BURGER KING happy meals will probably have mini footballs inside of them but what they will really need to include is a package of LIPITOR for my cholesterol and a coupon for 20% off my next Coronary Artery Bypass surgery.

All things considered it is a bold move for BURGER KING and the NFL and it makes me think about the branding and marketing possibilities in some of the other major sports…

E.P.T. Home Pregnancy test kits for all the ladies that congregate in the hotel lobby where an NBA team is staying overnight. The NBA and Dutch Masters cigars have a promotional giveaway night anywhere that RASHEED WALLACE is playing. Authentic throwback hypodermic needles signed by baseball sluggers BARRY BONDS and MARK McGWIRE. Do you see where I am going with this?!?

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