MISSY ELLIOT for a time was producing the most creative and groundbreaking music videos that Hip-Hop had ever seen. Her video with LIL’ KIM and DA’ BRAT for ‘Sock It To Me‘ was fun and filled with attitude. Eventually MISSY fell into the rap record industry remix trap of being forced to make the same ol’ dance video for all of her latest singles. Record labels are scared as shit to produce anything different for their rap acts no matter who the artist is.
The Roots Crew put the video together for ‘What They Do‘ how many years ago? The fact that the video is still relevant today is the problem. The answer is for the artists to become their own video directors and producers. Not in the way that JIM JONES and DipSet do their thing, but more like this…
You have to admit that the choreagraphy is tighter than any chicken noodle krumping or whatever.
I like that video. I like that song. Very interesting. Only rapper i could see doing anything creative with a video is Lupe Fiasco. Have you checked out his new video?
That Roots video basically reused and slickened the original concept from De La Soul’s Ego Trippin video so it goes back even further. And yes still relevant.
i dunno. have you seen the dance to “walk it out”? lol. these videos today make me wanna gouge my eyes out like houston.
Dallas, I got a piece coming out entitled almost the same as this entry…Video Killed The Rap Star. All that snapping and shuckling will finally be put to rest. You already know…
RD
Missy shit is crazy, who directed that joint? Looks like Spike Jonez.
That was one of the best videos I’ve seen in a while.
Now the Fat Boy Slim video featuring Christopher Walken was classic!!!
http://www.youtube.com/watch?v=2kNnN12lgrQ
The ill thing is there are so many unused ideas…but they don’t fit with what’s going on in your radio hour.
“The Roots Crew put the video together for ‘What They Do‘ how many years ago? The fact that the video is still relevant today is the problem.” NO bullshyt!
Good Video. Interesting idea of using the treadmills.
I don’t even watch videos on BET, MTV, or Soul Train anymore (None of that garbage). I felt they were draining my own creativity.
Video’s today are so unimaginative. What happened to concepts? It’s a video…how about making it visually appealing?
That Roots video is really nice. Been feeling that way about videos for quite a number of years. I can’t stand BET, MTV, nor VH1. Waste of air time! Sometimes on Saturdays though, BET will do the top 25 videos. Sometimes I peep it to see what crap videos some of the so called artist will pick…..”#1 video is 50 Cent in the Club”. WTH! Ish is crazy!!