Consider this late night drop to be a PSA of sorts to all the sneakerheads that fall thru this spot. Niketown will have free booklets from time to time featuring the new programs that the brand is ushering in. Way back in the beginning of the year when NIKE was gearing up for the ‘Joga Bonito’ line of footwear and apparel they issued a booklet that described some of soccer’s most famed teams and oval pitches where the game’s history resides.
Being the junk junkie that I am I decided to keep a few booklets for myself. Not really knowing what I would use them for, but understanding that I would eventually find a place for them. The booklets are typical NIKE produced items in that they are slickly done collector’s items in their own right. One of the vintage soccer teams described in the book was the 1930’s New York Americans. They are the forefathers to the swanky New York Cosmos teams of the mid-1970’s. The NY Americans were internationally regarded as one of the best teams in the game.
This set features a a pair of Air Max 1 Premium, as well as one New York Americans tee along with a ‘Joga Bonito’ booklet and a pack of stickers. This will be one of my sets that I take on tour with me to show the effects of NIKE brand product synergy. Pray for me.
I’m no sneakerhead but these are nice. Did you see “Once in a Lifetime”? Brought back memories for me.
I didn’t catch that doc yet. I vaguely remember the Cosmos. I’m older than you so I don’t know how you remember them, but that is why I eff with you anyway(no louganis). Your mom must have been reading boxcores to you in the womb.
My born year has a zero in it, so we’re not too far apart, right? First big sports year for me was ’78… Red Sox heartbreak, Earl Campbell busting out… I lived in DC and the soccer side was the Diplomats, who usually ran second in their division to the Cosmos — who I hated. The shortened name for the Diplomats was unfortunate for a kid photographed many times in his favorite team’s jersey: “Dips”
L.M., send me one of those pics for an upcoming DIPSET post I want to drop on the peoples
I’ll try to find one this weekend at the ‘rents