Just when I wanted to throw FIFTY CENT under the bus he ups and demonstrates that he has his eyes on more than just another gold chain. If rap music were a game of chess then FIFTY CENT would be like a young BOBBY FISCHER to JAY-Z’s older and more conservative Russian, PETROSIAN. In brokering a deal with Apple Computers head honcho STEVE JOBS, FITTY managed to prove me wrong on two fronts.
The first is that he is a vacuous and shallow celebrity. FITTY CENT has made several transactions that show his perspective extends beyond the confines of rap music, but inside those deals he has maintained the framework of his Hip-Hop character persona. It wasn’t CURTIS JACKSON that negotiated the deal with Glaceau’s VitaminWater, it was FIFTY CENT. Just like it was FIFTY CENT who reached out to Apple Computers to see how the synergy of their brands could make headway into bringing computing into neighborhoods that don’t normally receive those experiences. For this alone I may have to give FITTY a pass until his next shitty movie drops.
The second reason that this deal shuts my mouth is that I didn’t imagine that Apple Computers would be progressive enough to associate themselves with the perceived raw Blackness that 50 CENT’s music transmutes. STEVE JOBS looks like he’d be a lot more comfortable around BEN HARPER or DARIUS RUCKER, maybe even a LENNY KRAVITZ, but certainly not FIFTY CENT.
Damn, that nigga JOBS must have hell’a iTunes he needs to sell to the suburbs.
Payment plans for Ipods, that’s whats next….lol..1
^co-sign
what’s good Dallas?
i was as shocked as you when jobs decided to associate with 50.
however, i think 50 has more motives than affordable computers for inner-city kids. computers are already affordable. a couple of jordans, or a desktop?
its no coincidence that 50 hooked up with the ipod king. i can’t knock 50’s business acumen though. music trends may be fads. tech nol o gee is here to stay.