SNEAKER FIENDS UNITE!

nike air

I imagine that one day when the Earth is so fucked the fuck up and there is no air for us to breathe that Nike will come to the rescue and sell us air. Think about this for a second. They removed the rubber and polyurethane from their shoes and replaced that material with air and then charged us a premium for that air.

You understand that air is nothing? If someone said to you that they were going to give you a box of nothing and charge you for it what would be your response? GTFOH! Exactly. So how was Nike able to convince us to spend our hard earned money on air? They wrapped the air up with leather and rubber. Fast forward to the future and Nike is still selling air but now they are using less leather and rubber.

The revisioned Air Max 1 aka the Air Maxim is a shoe that I have had my eyes on for a minute. The Air Max platform has always been super attractive to me even though their pricepoints are typically twice what the Dunk shoe costs me. I love having a technologically superior shoe on my foot. It doesn’t hurt that the Air Max platform is always aesthetically superior also.

The Air Maxim has an upper that is composed of a majority of synthetic materials. The ‘FlyWire’ design is installed in a rip-stop pattern and the toebox is made from a patented breathable mesh. The Air Maxim is a bonafide running shoe that gives the wearer the incredible lightness of being with the support of a full throttle sport shoe. Less is more, in cost and quality.

nike air
nike air
nike air
nike air

TheShoeGame.com posted this video of Nike designer TINKER HATFIELD discussing the inspiration for creating the see-thru window on the Air Max shoes.

The Pompidou Centre in Paris was one of my favorite spots that Chocolate Snowflake and visited. Maybe I need to start designing Nike shoes my damn self?

7 Responses to “SNEAKER FIENDS UNITE!”

  1. 40 says:

    I loves them joints. I gotta get a pair of those. Classic shoe silhouette with a modern updating of it. Clean athletic colorway. Count me in for a pair or two.

  2. Amadeo says:

    And we all knew we would jump higher thanks to that little air bubble.

  3. I love these. Just waiting for the price to come down a little…or a lot.

    Have you seen any Air Max 1 Thunder Camos (from the Friendly Football pack) floating around NYC?

  4. DirtyJerz says:

    Yessir, AM1’s in the red/grey/white IS my G.O.A.T. shoe, . Just copped my 7th pair and the Maxim is lookin’ tough and is up next!…I agree with E-Black, it just has to go down to like 60ยข and then I’ll kill em.

    Its crazy how lightweight them AM90 Currents and the Air Maxims are!

  5. koato says:

    I saw that pair at extrabutter, just checked the place out today even though im broke and jobless… not bad but their selection is a little limited… anyways that pair was one of my favorite in the place.

  6. the_dallas says:

    I was supposed to go to Extra Butter 2nite but I got sidetracked with my BYOB BBQ bizness. I want these Air Maxims because they are so technically retarded, but the Air Max 2009+ is coming to me in my dreams something crazy. Pricepoint is $160 and I can’t afford that one bit after getting this income garnishment letter from the Nassau County Sheriff but I’ma try to come up some kind of way.

  7. koato says:

    They should be cuttin you a little deal for that free promo, got me to endure the horrors of parking in rockville ctr so i could scope the place out.
    I was lookin at the airmax09+ earlier.. the grey/red is hot im gonna have to grab those when im not broke and jobless. For some reason ive been wanting to order the nikeID pairs i created

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