Sneaker culture always seems like its too personal to find a connect to the masses. No one understand why people line up outside of FootLocker for shoes that aren’t being sold for several days. Hypebeasts that do stunts like camp out in front of stores are a small percentage of the heads who wear kicks, but that behavior certainly got the notice of corporate America.
How can these uber-collectors be cloned, or better still infect the rest of the population into becoming hypebeasts? FootLocker took a step in that direction with the new website Sneakerpedia. Think of this site as the Wikipedia for sneakers. I fuxed with the page one afternoon and lost four hours in the nostalgia of all the sneakers I’ve owned. If you consider yourself a sneaker head you will fux with this site.