It’s The ROC Bitches!

roc

Jay-Z’s peeps at Roc-A-Wear invited me to their NoLita pop-up space to preview the re-launch of the brand from it’s previous streetwear focus to an upscale men’s fashion line.

The only clothing brand which emerged from Hip-Hop that was able to legitimately cross that threshold was Sean John. Phat Farm and Karl Kani both had items which transcended their Hip-Hop roots but the lines themselves never went above them. That is definitely Roc-A-Wear’s aim this time around.

The folks from Roc-A-Wear were also generous enough to gift me with several items too so if you are someone on my snail mail list you might should watch the throne, er, your mailbox I meant.

6 Responses to “It’s The ROC Bitches!”

  1. BIGNAT says:

    “do you sell stuff for the ample breasted man” mwhahahhaha. rocawear last thing i got from them was back in lik 06 army green vest with the r wing logo and patches on it. gave it to my boy he liked it more than me.

  2. twerkolator says:

    fwiw, titty-meats > crab meats.

    but on the real though, the only problem with a clothing brand like roc-a-wear becoming an upscale men’s fashion line is the stupid-ass name. i think jay and dame showed very little foresight when coming up with the name for their clothing brand and now that the brand is trying to transition it’s a bad look.

    personally, i wouldn’t be caught in a casket wearing anything purporting to be upscale with the name roc-a-wear. that shit don’t even sound right.

    as a matter of fact, niggas in general need to be a little more judicious and inventive with their brand identity. some of these silly-looking logos and funny-sounding names don’t bode well for growth. and i guess it’s all good if you don’t plan to grow/transition your brand, but if you do, look at what happens. you end up with a so-called upscale men’s clothing line called roc-a-wear (= silly).

    now, sean john, on the other hand (even though i’ve never worn one thread of the clothing), sounds a whole lot classier than roc-a-wear. but then again, like him or not, puff’s sophistication has always separated him from his peers.

  3. BIGNAT says:

    i may add i do own some of the higher end sean john stuff. it doesn’t have a logo on it so you wouldn’t know what brand it is. that’s why i like it when something looks good people don’t care. rocawear became to generic overtime plus jay already sold the clothing line while still associate himself with it?

  4. cocotaso says:

    word to twerks first 3 paragraphs, that being said. you know where to find me……haha

  5. bboy cult says:

    dp on titty meat… aint that on a porn box description somewhere?

    actually thats a good look, fam. you being there, i mean. titty meat is arbitrary. and hilarious as shit!

    i put on RocaWear when i dont mind gettin dirty. i mean, liftin boxes n shit. it’s really nice work clothes, yo…

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