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I got up with the homie MEYHEM LAUREN for a minute last night to politic this production going down in April. The date will be here in a minute so I have to get busy nailing everything down to the wall. The venue first and foremost and then the artists. MEYHEM reminded me to holler at THIRSTIN’ HOWL 3rd and make sure he has the date open on his schedule. MEYHEM and THIRST go back and on the strength of the love of the lifestyle we all came together. I could say it was the Timeless Truth video shoot for ‘Priceless’ but in truth we was bound to come together at some point. NYC is a big city, but the group of people that are into certain shit hardbody are the smaller subsets and they always link even if it happens on some randomosity.

Here’s THIRSTIN’ HOWL 3rd and MEYHEM LAUREN fuxing around in the studio having fun…

Thirstin’ Howl 3rd and Meyhem Lauren – ‘Treat Her Like A Prostitute’

MEYHEM and I walked east along Queens Boulevard from the Queens Center Mall up to the Marshall’s in Rego Park. Macy*s at QCM had garbage. It’s been a thousand years since I caught any heat from that spot. I don’t even go into QCM anymore since they closed the Orange Julius spot. While we walked under the Long Island Expressway I peeped what looked like a wheatpaste label on the overhead concrete piers at least ten feet off the ground. The shit read MEYHEM LAUREN .COM and I laughed out loud. What was even more hilarious is that MEYHEM said he doesn’t even know who did that shit.

Graff kids are the OG guerilla marketers. They invent newer and slicker ways to put their brand in front of your eyes. They develop the nuanced ways to attract your eyes. When I talk about the “lifestyle” I am literally talking about MEYHEM LAUREN. He lives it all. Polo, sneakers, graffiti. I’m extra sick because he wears a size 12. I’m just lucky he doesn’t collect action figures. He’d take that game over too.

Meyhem Lauren – Got The Fever

We fell thru this spot on Queens Boulevard called Format. It was a tiny little BMX specialty shop with some sick ass bike frames and SBs for sale. Quagmires and such. Nigel, the brother working at the shop asked me if I was a “Lo Head” and I told him that I wasn’t a ‘Lo head but a “Lifestyler”. Polo Ralph Lauren is my favorite clothing brand fa’sho but my love for ‘Lo goes deeper[ll] than my vintage bear baseball caps. I’m all about matching my knit sweaters with hats and scarves of the same design. I’m all about coordinating my sneakers with my outfit as well. And if you keep your eyes wide open you might see remnants of my presence somewhere in the city.

The Marshall’s on Queens Blvd was tapped out as well. MEYHEM pointed me to a couple of I.T.s they had on the floor but nothing had the dazzle top make the kid thirsty to cop. I kept it moving and MEYHEM and I parted ways for now with more ideas about who we can connect with for the ‘Lo-End Theory event. I feel like this joint will be epic. In the handful of blocks that we walked and talked I learned a lot about Killa Sha that most fans of his didn’t know and I learned that MEYHEM even knew some of my closest friends from when I lived another life. The world is hell’a big my peoples, but when you fux some certain kinds of shit you will always meet the other people that fux with that shit too. It’s inevitable.

Meyhem Lauren, Timeless Truth and J-Love – ‘Timeless Greatness’