The NIKE Design Studio is firing up a new Air Force 1 program in honor of the NBA’s 2007 All-Star Game. I visited the studio last weekend and I took a peek at some of the exclusive materials that were being offered.
The design studio does it bigger than everyone else by installing a sneaker alter right inside their building’s facade. All the new styles being offered are put on display so you can get a feel for the look of the shoe you might end up designing. The centerpiece of the new program is the Air Force 25. NIKE has taken their most ubiquitous shoe and redesigned it after 25 years of use by professional basketball players. There’s been a Juelz Santana/Just Blaze collabo that you must have seen already and there was a big superstar party (that amazingly, I wasn’t invited to) for the shoe’s launch.
After all the hype and hoopla this is the shoe that the NIKE designers are hoping will replace the original and well liked Air Force 1.
The shoe has an interesting profile and NIKE is offering over two dozen exclusive premium leathers to cover the upper. This shoe is stylin’ on fools when you are ballin’ and with a price point of $225 dollars per pair you had better be a pro baller to afford these. It’s times like this that I wish I had a sneaker contract.
The design studio was immaculate as always and as soon as I had a chance I snapped a few pics of the jewels that are available to only those people that have NIKE MVP status… Air Force 1’s in some of the slickest, sickest premium leather available. If you collect Air Force 1’s then I would suggest that you register with the Nike Deign Studio through NIKE I.D. dot com as soon as you finish this post. Register for a chance to buy these collectable sneakers. I don’t have any Air Force 1’s in my collection, but these shoes made me think twice.
The Air Force 1 is a dope shoe but I have already cast my lot with the NIKE Dunk. There is no other shoe I would pick up within a heartbeat’s notice that has the Dunk’s style and comfort. Good thing for me that Dunks are also part of the new program and they are offering some of the craziest colors to ever be put on a sneaker. Don’t be surprised when I spaz out and show you some straight up Crayola Dunks that I designed.
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