The big homey Jesse Thorn (The Sound Of Young America, Bullseye and in general a guy who FUX with me) asked me what I knew about Polo Ralph Lauren collectors. What?!?
The concept behind the ‘Aspirational Apparel’ phrase I have been using is that Polo Ralph Lauren allows me to imagine myself to be gentile, monied, well-traveled and accomplished. This is the MAIN attraction for everyone who wears Polo RL. Everyone. It gives the wearer a level of class sensibility. Growing up in a blue collar community, wearing Polo RL gave you a white collar when you Put This On.