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True story is that during the Sneaker Fiends Unite! NYC Tour in January I met this dude in the Jimmy Jazz off Jamaica Ave. Sonn was totally unassuming and personable. He didn’t introduce himself as a rapper, a graff artist or anything spectacular. All he did was compliment me on the ‘Lo scarf I was rocking. No homo, of course. He asked me if I was looking to pick up some vintage I.T.’s and I told him that I would do deals or straight cash and I gave him my math.

Because I was trying to make the SFU video I really didn’t process the connection or fam’s name. When he left me the message later that evening (thorough cats be about their business) and I heard his name I laughed to myself. This nigga is a fucking underground rap legend. I know of dude from my dunns at the Industry Shakedown Radio show, but an even greater moment of serendipity was that UnKut did a drop on Meyhem that same exact day we were politicking in the sneaker store.

Meyhem Lauren is the exact dude that I would want to be if I was a rapper. First of all he rocks that lifestyle like no one else. Some of the most famous personalities in the music industry owe their swagger to Meyhem’s collection. As a former graff artist he understands and embodies the universal law of Hip-Hop: be original fresh with your style. At the end of the day that is all that ever matters in graff, dancing, fashion, and rap. It isn’t about your skin color or the neighborhood you rest in. If your shit ain’t fresh then you are faking the funk.

Meyhem sent me a few tracks to rock out to that describe how he lives Hip-Hop. This dude is one of the realest cats doing what it do. I know this because of how he introduced himself to me. Quiet and confident, until he grips the microphone. Peep some of this reality…

‘Reality’

‘Heavy Cream’

‘7000’