It was one of those wonderful ‘Oh Shit!’ moments for me when I was walking down West 34th Street across from Macy*s and peeped what was inside FootLocker’s display window. Wham! (no George Michael) It hit me like an ice cold breeze. Nike had finally gotten the message that the Air Max was life sustaining air. At least for us sneaker fiends it is…
Perched on top of multi=colored oxygen tanks were the latest Air Max offerings. Some of the classic styles mixed with the latest Air Max+ 2009 and a brand new hybrid called the Air Max 24-7 (I wasn’t enthralled with the name, but the shoe is fire flames james). It was a serendipitous moment for me since I never, if ever look into FootLocker to see what they are offering.
I walked inside and proceeded to have my mind blown. The Air Max programme is at the center of this sneaker fiends’ dreams. The concept of putting air inside of a shoe where there once was rubber and foam is a glorious step towards the future dystopia. There was once something and Nike has replaced it with nothing and charges me more for the less it gives me. I keep buying it too.
These will be the shoes that I wear when I ride on the pale white horse…
Air Max ’95
Ain’t nothing changed with the classic style. The uppers’ premium materials and the kelly green midsole are what we haven’t seen together before. Suede and patined leather? I wasn’t ready.
Air Max 24-7
The Air Max 24-7 is a hybrid of the AM95 and Air Max 97 uppers placed on top of an Air Max 2009 platform. After holding this shoe in my hands I needed this joint in my life. The perforated leather upper is soft and smooth and it helped to buffer the $160 pricepoint.
Air Max+ 2009
This was the moment that the clouds opened up and I heard these angelic voices going “Aaaaahhhhhhhhh”. These shoes are crazy. They are beautiful and ridiculous all in one fell swoop. I think they are all red because Nike is giving the proceeds from these shoes to fighting AIDS in Africa via the project (RED).
Okay, I just made that up to justify my purchase. Nike isn’t giving shit away. They’ll be using the profits from these shoes to buy up all of the oxygen on the Earth so that come tomorrow we will all be breathing Nike Air.
Ha.
That’s what I would do.
