New Hampshire Bootmaker Timberland to be Sold for $2B
I’ve obviously been making the wrong decision for the past twenty five years by buying Timberland boots and socks instead of investing in Timberland bonds and stocks.
VF Corporation owns Nautica, The North Face, Jansport, Eastpak, Wrangler, 7 For All Mankind and a shitload of other second-tier brands. I hope that Timberland doesn’t lose the innovative spark with this acquisition. Their legacy line of footwear will forever be synonymous with cutting edge quality, but I worry about their newer hybrid lines.
The Mountain Athletics division from Timberland is totally slept on. This is where they develop all those lightweight quick response day hikers like the Cadion boots. I pulled a pair out of my archives and not a minute too soon. The rubber was starting to turn yellow from the improper storage. These are the 30152 deck shoes. They are like a hybrid aqua sock meets boat shoe.
You will rarely find me suggesting that you wear a shoe without socks, even a deck shoe, but these Mountain Athletics division Timberlands are so comfortable on the insole it would be a crime to not go barefoot in these. The outsole has flex grooves so that the shoe bends with your foot naturally and a non-skid outsole to help you keep your grip even on a wet surface.
Timberland isn’t just for the wintertime anymore.
Timberland is for every season and every reason.
