NIKE is busting everyone’s ass once again on the design front. Say what you want about these dudes and the astronomical prices of some of their shoes, but understand that they spend a grip of money on research and development.
The newest shoes this summer will have a technology incorporated into their construction termed ‘Fly Wire’ design. It is essentially the technology used to make suspension bridge supports, or better yet, cable-stayed bridges. From my years of studying strengths of materials it made all the sense to me that NIKE’s designers would look to improve on the areas of their footwear that were placed under the greatest stress.
The Air Max 90 sample below is scheduled for general release later this summer. NIKE is rolling out their products to coincide with the Beijing Olympiad since many of the products are designed for actual athletes. Another motivation for me to get in shape will be the fact that my favorite NIKE products will be made only for those that participate in actual sports.
Here’s JAY MENCHNER, the chief designer from NIKE speaking on the creation of ‘Fly Wire’ tech and design…
