The next week will be a hypebeast sneaker fiends wet dream come to life. First, we document the lineups for the Lebron 9 Elite ‘South Beach’ and then next wek is the release of the Air Yeezy 2.
The shoe game isn’t about wearing sneakers so much anymore but capitalising on the hype generated from their release. You see what happened with Facebook’s IPO when the hype exceeded the reality?
I wonder when that moment will come to pass with kicks?