Editor’s note: The following piece was published in the November 2011 edition of The Source magazine. Copp that! Word to Combat Jack…
If you asked DruHa, the CEO of DuckDown Records, Hip-Hop’s longest lasting independent music label, how he has maintained his foothold in the music business for the better part of 17 years he will tell you that he sees the music game as a marathon and not a sprint. DruHa doesn’t push his artists to deliver music that they don’t feel is right. While this methodical pace may not resonate with pop music stardom it has helped DuckDown Records garner a loyal fanbase which continually supports their artists.
With the idea of being built for the steady pace that wins the race DruHa signed up to run in the ING 2011 NYC Marathon. This isn’t the kind of publicity stunt that your favorite rap impresario might pull off, but an honest and sincere effort to raise money and awareness towards Alzehimer’s disease. DruHa’s father, Harvey Friedman, passed away earlier this year after struggling with the disease for nearly a decade.
In DruHa’s own words, “I wanted to do something extremely challenging in memory of my father and to raise awareness about this compassionless disease. To properly train for a marathon, I’m quickly learning it takes dedication, perseverance and sacrifice of your personal time. All qualities my father exemplified; it’s a fitting way to pay tribute to him”.
After 17 years of the most real, most raw rap music you may have ever heard you should open up your wallets to support DruHa’s efforts in completing this grueling challenge. You can make your donation here: http://2011teamr2r.kintera.org/faf/donorReg/donorPledge.asp?ievent=467404&supid=333503565
Consider this the karmic value for all the DuckDown music you’ve illegally downloaded.
