Editor’s Note: This drop is a rewind from the O.G. ‘LO-End Theory (2010)
By the time you are watching this video I will be in front of the Highline Ballroom telling all the stragglers and those people that are somehow under a rock that the event I have been advertising for this date is postponed… INDEFINITELY.
Shit is fucked the fuck up, but what are you gonna do? I’ma keep it moving and keep the ball rolling in case something happens to put it back on track. To that extent I will start shooting some ‘LO-mercials. These video clips will be everything from retail excursions to freestyle rap videos featuring the artists performing in the ‘Lo-End Theory concert.
If you are on Facebook, become a fan of the ‘LO-END THEORY movement. Just type in ‘Lo-End Theory’ into the search bar to roll with the rush…
The Carmelo Anthony signature shoe launch was dope if for only to see a couple of thousand NYC schoolkids got apeshit over watching French Montana perform. Jordan Brand does events to a tee and this was no different than any other joint I went to.
I wanted to leave with a pair of Melo ‘M9’s so bad that I almost let my thirst get the best of me. The shoe looks dope on feet and just from seeing the Knicks (and Mets – NY state of mind) colorway I got a little open. Anyhoo, I didn’t leave with any kicks but I did get to ask the based basketball god a couple of questions.
I’m headed to an event today to launch the latest Carmelo Anthony signature shoe for Jordan Brand. The theme surrounding this shoe is Carmelo’s love for playing here in the city of his birth.
Carmelo will host this event along with a concert for 1,400 NYC schoolkids. Fabolous, French Montana and DJ Clue are the music. Hopefully Jordan Brand will lace me with a pair of the Melo M9s.
The Knicks colorway is official.
The Melo M9 is Carmelo’s most technically advanced shoe. And the lightest.
These shoes could be the reason Carmelo Anthony is shining on the court and having an MVP-caliber season.
Melo’s MVP play could also be attributed to the fact he is finally comfortable being back home in the greatest city in the world.