The Yankees are one of America’s richest sports franchises because they can constantly market the nostalgia of baseball to their fans and followers. DEREK JETER’s pursuit of the all-time Yankees hit record has bolstered ticket sales into the billion dollar boondoggle in the Bronx. Last year they Yankees were selling off the old furniture. This year they are selling you a ticket to watch his story. I’m not buying it. Neither should you.
Not to be outdone, the Mets are selling commemorative bricks to their new monumental tombstone. Ironically, these guys hit the wall sometime in May.